Why do the directions on Eternal Reds advise to "consume immediately?"Updated 2 years ago

The purpose of consuming right away is so that you can enjoy the product at peak potency (and to reap the greatest benefits). The ingredients are subject to oxidation (i.e., they are sensitive to environmental conditions such as heat, light, oxygen, and moisture). Think about an apple, for example. If you cut it and leave it out on the counter, it's going to turn brown (a sign of oxidation).

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